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Copywriting
September 19, 2012

My Top 11 Headline Types That You Can Use To Begin A ‘Killer’ Sales Letter

The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that...

Copywriting
September 19, 2012

21 Common Sales Letter Omissons – Checklist

There are a variety of elements to any direct mail or website sales letter, some of which should NEVER be forgotten. Here’s a handy checklist of...

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